SEOLow risk
SEO Content Refresh Loop
Refresh an existing SEO page while preserving search intent, URL, and internal link strategy.
What this Loop Engineering template does
Improve an existing page's freshness and usefulness while keeping its URL, search intent, and internal links.
This is an existing ranking page. Preserve intent and URL. Do not invent facts.
When to use it
Updating stale ranking pages
Improving thin sections
Refreshing FAQs
When not to use it
Brand-new pages
Keyword research
Search-intent changes
Validation checks
validation
✓URL remains unchanged
✓Title and H1 match search intent
✓Meta description is concise
✓FAQ section is useful
✓Internal links are preserved or improved
✓No invented facts
Boundaries & stop rule
!Do not keyword stuff
!Do not invent statistics
!Do not change brand positioning
!Do not remove important internal links
Stop rule — Stop when the page is refreshed and all validation items pass. If the page's intent is actually changing, stop and recommend a new page instead of a refresh.
Copy the loop prompt
claude-goal.txt
/goal Improve an existing page's freshness and usefulness while keeping its URL, search intent, and internal links.Work toward this goal until all validation checks pass or the stop rule is reached.Loop cycle:1. Discovery — Read the latest signal for this template before acting: CI output, issue detail, review comment, dataset report, or content brief.2. Handoff — Hand the work to one agent in an isolated branch, worktree, or clearly scoped session. Keep final approval with a human.3. Verification — Use an independent review pass to confirm the result, inspect the diff or artifact, and reject shortcut work.4. Persistence — Save a short run note with the signal reviewed, actions taken, validation result, and next recommended step.5. Scheduling — Run manually until the loop is reliable; only then consider a scheduled or event-triggered run.Context:This is an existing ranking page. Preserve intent and URL. Do not invent facts.Validation:URL remains unchangedTitle and H1 match search intentMeta description is conciseFAQ section is usefulInternal links are preserved or improvedNo invented factsIndependent checker:Use an independent review pass to confirm the result, inspect the diff or artifact, and reject shortcut work.Boundaries:Do not keyword stuffDo not invent statisticsDo not change brand positioningDo not remove important internal linksStop rule:Stop when the page is refreshed and all validation items pass.Maximum iterations: 4Budget:Stop before exceeding the agreed per-run token budget.Human approval:Required before merge, deploy, delete, purchase, or external communication.Fallback:If the page's intent is actually changing, stop and recommend a new page instead of a refresh.Do not delete tests, bypass checks, or modify unrelated files just to satisfy the validation condition. If blocked, stop and summarize the blocker, attempted fixes, and recommended next action.
Failure modes to watch
Keyword stuffing
Invented statistics
Lost internal links
Changed URL or search intent
Loop Engineering FAQ
An existing page already has ranking signals. Changing the URL or intent throws those away — a refresh should improve the page, not replace it.